รศ.ดร.ศศิวิมล สุขบท
Assoc. Prof. Dr.SASIWEMON SUKAHBOT
E-mail:
This email address is being protected from spambots. You need JavaScript enabled to view it.
Education
- 2015 Ph.D (Marketing) Universiti Utara Malaysia, Malaysia
Publication
- Sasiwemon Sukhabot. 2021. "Risk Tolerance as a Moderator on the Relationship between Customer Equity and Behavioral Loyalty of Securities Investors". Journal of Management Sciences, 8 (2) : 11-23
- Sasiwemon Sukhabot. 2023. "Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand". Journal of Islamic Marketing, 14 (1) : 196-214
- Sasiwemon Sukhabot. 2022. "Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS". Journal of Islamic Marketing, 13 (11) : 2403-2420
- Paween Chokenukul, Sasiwemon Sukahbot and Idsaratt Rinthaisong. 2019. "A causal relationship model of purchasing behavior of consumers in Thailand regarding processed fish products.". Kasetsart Journal of Social Sciences, 40 (-) : 366-372
- Nimit Soonsan and Sasiwemon Sukhabot. 2019. "Testing the role of country and destination image effect on satisfaction and revisit intentions among Western travellers". African Journal of Hospitality, Tourism and Leisure, 8 (4) : 1-14
- Talerngsak Angkuraseranee, Sasiwemon Sukhabot, Sutep Nimsai and Bunchar Somboonsuk. 2020. "Market opportunities for Thai beef cattle exports to Yunnan province, China ". International Journal of Agricultural Technology , 15 (6) : 807-822
- Sasiwemon Sukhabot and Sasiwemon Sukhabot. 2020. "Behavioral intentions of different religions Purchasing halal logo products at convenience stores in Hatyai". JOURNAL OF ISLAMIC MARKETING, 11 (3) : 797-818
- ศศิวิมล สุขบท. 2563. "ความสัมพันธ์เชิงสาเหตุระหว่างมูลค่าลูกค้าและความภักดีเชิงพฤติกรรมของนักลงทุนในประเทศไทย". วารสารเศรษฐศาสตร์และบริหารธุรกิจ มหาวิทยาลัยทักษิณ , 12 (1) : 29-44
- Sasiwemon Sukhabot. 2021. "Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS". Journal of Islamic Marketing, 12 (2) : 408-426
- Sasiwemon Sukhabot. 2022. "THE INFLUENCE OF SAVING FOR INVESTMENT AS A MODERATOR VARIABLE BETWEEN CUSTOMER EQUITY AND BEHAVIORAL LOYALTY OF THAI INVESTORS". ABAC Journal, 42 (2 ) : 151-171
- Sasiwemon Sukhabot. 2022. "The Effect of Brand Equity on Investor Loyalty in Online security Trading Using the Technology Acceptance Model". Journal of Eastern European and Central Asian Research, 9 (2) : 295-308
Interest
- Marketing, Global Marketing, Agricultural Market, Agribusiness
- Marketing for Agricultural Product, Global Marketing
