รศ.ดร.ศศิวิมล สุขบท
Assoc. Prof. Dr.SASIWEMON SUKAHBOT
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Education
- 2015 Ph.D (Marketing) Universiti Utara Malaysia, Malaysia
Publication
- Sasiwemon Sukhabot. 2025. "อิทธิพลของลักษณะผู้ประกอบการต่อความสำเร็จของธุรกิจสตาร์ทอัพในประเทศไทย: บทบาทของตัวแปรคั่นกลาง ความสามารถทางนวัตกรรม และความได้เปรียบทางการแข่งขัน". วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยมหาสารคาม, 44 (1) : 174-191
- Sasiwemon Sukhabot. 2021. "Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS". Journal of Islamic Marketing, 12 (2) : 408-426
- Sasiwemon Sukhabot. 2022. "THE INFLUENCE OF SAVING FOR INVESTMENT AS A MODERATOR VARIABLE BETWEEN CUSTOMER EQUITY AND BEHAVIORAL LOYALTY OF THAI INVESTORS". ABAC Journal, 42 (2 ) : 151-171
- Sasiwemon Sukhabot. 2022. "The Effect of Brand Equity on Investor Loyalty in Online security Trading Using the Technology Acceptance Model". Journal of Eastern European and Central Asian Research, 9 (2) : 295-308
- Sasiwemon Sukhabot. 2021. "Risk Tolerance as a Moderator on the Relationship between Customer Equity and Behavioral Loyalty of Securities Investors". Journal of Management Sciences, 8 (2) : 11-23
- Sasiwemon Sukhabot. 2023. "Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand". Journal of Islamic Marketing, 14 (1) : 196-214
- Sasiwemon Sukhabot. 2022. "Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS". Journal of Islamic Marketing, 13 (11) : 2403-2420
- Sasiwemon Sukhabot. 2023. "Understanding the relationship between gastronomic experience, satisfaction, and revisit intention". Kasetsart Journal of Social Sciences, 44 (2) : 585-592
- Sasiwemon Sukhabot. 2024. "THE ROLE OF INNOVATION CAPABILITIES AND COMPETITIVE ADVANTAGE AS MEDIATING VARIABLES IN THE RELATIONSHIP BETWEEN TECHNOLOGY AND THE SUCCESS OF STARTUP BUSINESSES IN THAILAND". ABAC Journal, 44 (4) : 254-273
- Sasiwemon Sukhabot. 2025. "Developing entrepreneurial marketing dimensions for SMEs in the digital era: a grounded theory approach". Cogent Business & Management, 12 (1) : 1-27
Interest
